Titilope Oguntuga is a business professional and currently the Head, Sustainable Development and Corporate Brand at the Nigerian operations of the world’s largest building solutions provider, Lafarge Africa Plc.
With an MBA in Marketing from Obafemi Awolowo University, Ile-Ife, and a professional certificate in Advertising from the Advertising Practitioners Council of Nigeria (APCON), Oguntuga studied at the Lagos Business School and the prestigious Harvard Business School, USA.
To date, she has implemented over 500 successful projects in corporate communications, branding and rebranding, business recapitalisation, product development, organisational culture profiling, corporate social responsibility, strategic partnerships and alliances, human rights and impact assessments, environmental and economic sustainability, public relations and stakeholder management and project management.
In this short piece, she gives an insight into five business trends for the sustainability ecosystem.
In the face of prevailing global realities, businesses must evolve and adapt while building resilience. These five are some of my top business trends in Sustainability for 2023.
- Stakeholders will demand increased brand responsibility. This means that corporate organisations need to be on their toes more than ever ensuring more transparency and accountability.
- Scaling the use of renewable energy. It has become apparent that this is a critical path on the journey to net zero. More options for affordable alternative energy will remain a game changer for competing in business through product offerings and service delivery.
- Adoption of climate positive supply chains. There’s an increasing demand for safer distribution options not just within operations but beyond. Whether through transportation and distribution, business travel or leased assets, Scope 3 emmissions will receive more spotlight.
- Leverage technology efficiencies more. As an enabler for business, the opportunities that technology offers will continue to be explored for obvious reasons: efficiency, cost effectiveness and improved value creation.
- Adapting board composition and responsibilities for business purpose. ESG focused and motivated boards will continue to be pivotal to achieving corporate sustainability ambitions.
Like never before, while the practice and processes of Sustainability continues to evolve, adapting to these trends can drive transformation for business and the society.
