Mastercard Foundation has appointed Wura Tunde-Anjous, a seasoned marketing communication expert as its Programs Communication Lead for Nigeria.
Until her appointment, Wura worked with ITAD Limited, the United Kingdom as the Insights Lead, responsible for the overall management of capturing, codifying, and disseminating relevant knowledge and learnings for Mastercard Foundation’s activities.
Her foray into the marketing communication industry started in the United Kingdom where she held the role of strategic analyst for Europe, the Middle East, and Africa for Tyco International and later moved back to Nigeria to continue her career journey as a Senior Strategist working with Yellow Brick Road.
Wura pivoted to focus on social impact communications and became the brand advisor of Purple under FCDO’s flagship gender equality campaign in Nigeria.
As a proven expert in the marketing communication industry, she has been involved in the co-development of communication strategies as well as managing the execution of brand marketing portfolios across several media platforms for various organisations such as Oando Company, Oando Foundation, First Bank, MTV Base, Nigerian Breweries, Nissan Nigeria, Action Aid, Bill and Melinda Gates Foundation, Voices for Change among others.